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ESA’s proposed Hera mission will be humankind’s first visit to a binary asteroid system. Due to launch in 2023, the spacecraft will survey the little 160-metre diameter moon of the 780-metre diameter Didymos asteroid.
With a new mission comes a new logo. ESA mission logos are designed to display mission objectives whilst also incorporating the ESA branding. To ensure consistency across ESA, new logos follow a certain style, with guidelines on the layout and colour scheme. These branding guidelines were developed by digital experts Publicis Sapient.
Following these guidelines, the logo for Hera was designed by Italian design company, ReMedia. ReMedia first dug out the key elements of the Hera mission: protection from asteroid impact, modelling binary asteroid systems, prevention of asteroid collision, and development of new technology.