Devotees of electronic music are snapping up space-enabled creative content as they collect unique digital keepsakes and access the latest releases.
As music concerts across the world are cancelled or postponed, artists and record labels are exploring new ways to deliver personalised content experiences to fans in their homes
Companies that had previously specialised in adding a digital layer to real-life experiences have switched to using their platforms to deliver personalised mementos.
Warner Music’s Big Beat Records label has created an intergalactic-themed compilation album of tech house and house music that it is releasing in daily stages between now and 3 April via one such experience.
It contains new original music from artists including KC Lights, Wh0, Chapter & Verse, GUZ and Nightlapse.
Fans can access the experience from their mobile devices. The platform combines real-time space data – such as the distance to the International Space Station and data from weather satellites – with the location of the device to generate a unique individualised badge for each of the space-themed tracks that the fan can save or share on social media.