Robert Meisner, ESA EOP Outreach & Phi Experience Coordinator, joined online to present “From data to content”. He shared everything ESA can offer to communicate on space science, from “base material” such as animations, videos, images, graphs, to Space material (satellites in orbit, astronaut photographs) and “real-time” material, such as Copernicus images from real time on screen or ESA web tv broadcast 24h/7d. All of that in a free and open availability. He also introduced the “Φ-Experience” which has for objective to use interactive display technologies to increase awareness and visibility of ESA’s Earth observation programmes and applications.