“Stories need a hero. No hero, no story,” said Daniel Scuka, Head of ESA’s Content Office, as he shared insights on fostering public engagement through storytelling from an ESA perspective. He explained the storytelling strategy behind ESA’s Juice mission, illustrating how ESA’s communicators successfully transformed the Juice satellite into a captivating ‘space hero’, who embarked on a long journey filled not only with discoveries and successes, but also with challenges and technical difficulties.”