With a multitude of opportunities for start-ups, established companies and investors, commercial Earth observation is a vibrant sector with fast-moving innovations in technology, datasets and downstream applications. With funding programmes, business guidance for companies, and multiyear contracts, ESA provides a vital springboard for continued growth in commercial Earth observation. For example, the InCubed programme focuses on developing innovative and commercially viable products and services that generate or exploit the value of Earth observation imagery and datasets.